Applications
Harris comes out with solutions for mobile TV
MUMBAI: Harris‘ broadcast communications division will showacse solutions for the emerging mobile TV market at IBC2006. The event takes place from 7-12 September in Amsterdam. It is participating in early stage trials across Europe and Australia. It is also developing transmitters for Modeo and Qualcomm MediaFLO USA. applications (both scheduled to launch by 2007). At IBC2006, Harris will demonstrate mobile TV broadcasts for the leading standards (DVB-H, FLO and T-DMB) featuring Harris transmitters and infrastructure/networking products, as well as third-party receiving equipment. |
|
Harris says that a broad range of Harris content delivery solutions for mobile TV will be on display, including platforms for DVB-H, FLO and T-DMB applications. Each standard offers viable benefits for operators. IBC it says is an excellent opportunity to demonstrate these benefits and how it is equipped to offer the most complete, technically sound transmission and infrastructure solutions in the broadcast industry. |
Mobile TV transmission solutions from Harris have been used to develop and prove the effectiveness of the DVB-H, FLO and T-DMB standards for mobile broadcast television. The company will highlight its complete mobile TV product range through four separate demonstrations in the Mobile Zone. A Harris NetVX networking system will deliver content to the Mobile Zone from the main Harris stand in some demonstrations. DVB-H over UHF The Harris DVB-H UHF solutions work in both high- and low-power applications. The higher-power Atlas liquid-cooled transmitter (offered in versions from 1.25 to 9 kW) is featured in the main Harris booth. In the Mobile Zone, Harris is delivering DVB-H content to a handset via the Atlas DTV-660 air-cooled UHF transmitter, which is offered in power levels up to 1.5 kW. DVB-H over L-Band The Harris Cool Play Mobile TV transmitter offers a ‘convection-cooled‘ architecture for outdoor installations. The 1670 MHz version of the transmitter will transmit video to a handset developed for Modeo, a U.S. DVB-H operator. The Cool Play 1670 transmitter is available at power levels up to 400 watts in L-Band. FLO over UHF The entire of range of Harris ATSC transmitters are now available for FLO applications, based on the new Harris Apex FLO exciter that Harris is featuring in the Mobile Zone. Harris will receive live transmissions of a multichannel FLO service on a handset. This marks the first Harris display in Europe of FLO transmission products. T-DMB over DAB Harris has a full line of VHF and L-Band DAB transmitters that can be used to deliver mobile TV over DAB. In the Mobile Zone, Harris will demonstrate the receipt of digital radio channels and multichannel TV on a T-DMB handset from a Harris DAB-660 transmitter. Harris will demonstrate how the standard’s highly efficient audio encoding allows for transmission of multiple digital radio and video channels using the same transmitter. The company will display its strengths in terrestrial TV transmission. The Harris Atlas transmitter family will be prominently displayed in the delivery section of the Harris stand. As a global UHF transmitter platform, the Atlas liquid-cooled transmitter family supports analog, digital and mobile television standards. Visitors can see an active demonstration of the Atlas DVB-T/DVB-H platform delivering HDTV and H.264 mobile TV content. A widescreen display will receive and broadcast the HDTV content, with the H.264 mobile content received on a handheld device. The terrestrial TV area also will include a demonstration of the Harris/Neural Audio MultiMerge for DTV. MultiMerge uses intelligent detection to blend any audio (mono, stereo, matrix encoded stereo (L/R), and 5.1 discrete content) into a seamless, uninterrupted 5.1 surround sound stream. Harris began developing terrestrial transmission platforms for mobile TV in 2004 after participating in early demonstrations and the development of the DVB-H standard. The company’s recent acquisition of Leitch Technology adds a range of servers, routers, switchers and processing equipment to Harris® NetVX video encoding and distribution systems, providing the infrastructure for bringing content into the mobile TV headend. Meanwhile, equipment from the Harris Software Systems business unit adds a complement of broadband software and distribution equipment for network management, traffic scheduling, digital asset management and ad insertion, among other applications. |
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
