News Broadcasting
Cornershop Entertainment launches SMS based information service ‘Info on the Go’
MUMBAI: Cornershop Entertainment has launched an SMS based information service called Info on the Go. Ask 757577 is a service that works on any mobile phone with a text messaging facility.
It claims to be simple and user-friendly, as one can SMS questions to 757577. This service helps extend the virtual boundaries of knowledge and is available to all pre-paid and post-paid mobile users, informs an official release.
Ask757577 is a service that delivers Info on the go. You can now get quick and easy access to restaurants, weather, movie timenigs, emergency services, sports scores, directions, and more. At Ask757577 we are singularly focused on helping users find what they need through ever-changing mobile technologies. Ask757577 promises to be committed to meeting the search challenge of users.
“Innovation in services is key to reaching out to people, we believe in innovating against demand, and there is a strong demand for accurate info based services in the wireless market place” said CornerShop director Chirag Shah. One of the best ways to accomplish this is through the delivery of highly personalized location based services.
CornerShop claims to be the first to launch SMS voting/polling on reality TV in India for shows like Sa Re Ga Ma, Business Baazigar, Zee Cine Awards. The company also powers India’s first 24 hour live interactive gaming channel ‘PlayTV’.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
