Kids
Cartoon Network to set up interactive Internet sites
Cartoon Network plans regional websites in different regions across the Asia Pacific. The network will launch a site for Australia by mid year. Other sites planned are for India in English, Taiwan in Mandarin and so on.
Turner International’s Hema Govindan said that the key difference between the TV channel and the site will be new, interactive elements introduced via the World Premier Tool.
“For instance, hypothetically speaking, in a chat room, Johnny Bravo will have a dialogue with people visiting our website. It will also be specific to the country the website is being built for. The cultural cues will be very , very different. The characters we champion, the interactive elements will be different.” Govindan said that the net could consider regional sites in Indian languages at a later stage, similar to it’s channel strategy.
She added that the channel penetration’s was 10 million at present, and plans were to extend penetration beyond urban India. “The tune in will only come with more localisation and customisation. We are also looking at initiatives like Get Tooned, when we actually animated five Indian kids and put them on air as interstentials.”
The channel has featured five kids in Australia and New Zealand, five in South East Asia, 5 in Taiwan and five in India. Research has shown that Indian kids would like to see winners. Because of that, the channel plans to showcase more Indian kids as winners in cartoon form in the new future.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
