MAM
Bennett Media Worldwide completes HD TV programming sales in Asia, Middle East
MUMBAI: Bennett Media Worldwide (BMW), the global distribution operation for The Bennett Group, has completed multiple satellite television sales in Asia and the Middle East for a variety of the company’s High Definition (HD) reality programs.
BMW president Paul Rich, announced the following deals:
Fox Life has licensed satellite television rights in Japan for BMW’s The Wild Side (14 x 30’).
Zee Network has picked up Bikini Destinations (30 x 30’) for satellite television in India.
Hotvision has licensed Bikini Destinations (30 x 30’), Renegade Road (1 hour special), Billabong J-Bay: The Pure Line (1 hour special) and The Extremists in HD (30 minute special) for satellite television in Israel.
Dogan TV has licensed HD TV satellite rights in Turkey for BMW’s Bikini Destinations (30 x 30’), The Wild Side (14 x 30’), The Extremists in HD (30 minute special), Billabong J-Bay: The Pure Line (1 hour special), Hawaiian Tropic Viva El Spring Break ‘05 (1 hour special), Boost Mobile Pro Snowboarding (1 hour special) and Renegade Road (1 hour special).
Show TV picked up Bikini Destinations (30 x 30’) for standard definition satellite television broadcast in Turkey.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
