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Hot Bird 8 Satellite begins commercial service
MUMBAI: The Hot Bird 8 broadcast satellite of Eutelsat Communications has gone into commercial service at 13 degrees East. The satellite has 64 Ku-band transponders which span the entire range of frequencies used at Eutelsat‘s Hot Bird 8 neighbourhood for broadcasting more than 950 television channels and 550 radio stations to over 113 million homes. The size and configuration of Hot Bird 8 enables Eutelsat to increase in-orbit redundancy at its premium video neighbourhood and releases Hot Bird 3 for its new mission at 10 degrees East, informs an official release. Built by EADS Astrium and launched on 5 August from the Baikonour Cosmodrome, Hot Bird 8‘s scheduled in-orbit life is expected to exceed 15 years. Following launch and manoeuvres to bring the satellite into geostationary orbit, HOT BIRD(TM) 8 completed an exhaustive round of in-orbit tests at 1.7 degrees East. Now released from its mission at 13 degrees East, Hot Bird 3 will begin transfer operations for its relocation to its new position at 10 degrees East where it is scheduled to begin service later in October under the name of Eurobird 10, the release adds.
These were followed by a series of digital video and data transmissions at 4 degrees East, which is a future operational position for the Group.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
