News Broadcasting
Zee DNA unveils Super Sixes Corporate Cricket Challenge
MUMBAI: Zee Network and DNA (Daily News & Analysis) have announced the Zee DNA Super Sixes Corporate Cricket Challenge. Four ex-captains and leading international cricket players will team up with corporate India’s best cricket teams in the Zee DNA Super Sixes.
The winning team gets an all expenses paid trip to watch India’s first 20-20 match against South Africa in Johannesburg and a Rolling Gold Trophy., according to an official release.
The tournament will see players from corporate cricket teams playing alongside cricketing stalwarts such as Mohammad Azharuddin, Dilip Vengsarkar, Krishnamachari Srikkanth, Arvinda Desilva, Romesh Kaluwitarna, Venkatesh Prasad and Nayan Mongia, the release adds.
64 teams comprising six players will participate in this tournament. These 64 teams will be divided into four groups of 16 teams each. Eight teams will qualify for the semi finals. The qualifying matches will be played on 28 – 29 October and the quarter-finals, semi-finals and finals on 12 November in Mumbai. Zee Sports will telecast highlights of the quarter-finals, semi-finals and finals the following weekend.
Speaking on the tournament, Zee Network CEO Pradeep Guha said, “Zee DNA Super Sixes is different from regular corporate cricket tournaments, both in format as well as composition. Indian & international cricket stars will be playing as part of the final eight teams.”
Adding further, he said, “All members of the winning team will get an opportunity to travel to South Africa to watch India play South Africa in their first ever 20-20 one day game to be played in Johannesburg on 1 December 2006.”
One International cricket player will be a part of each of the eight teams from the quarter-final stage onwards (four quarters + two semis + one final). Noted commentator & former cricketer Charu Sharma and Ayaz Memon have been roped in for commentary throughout the tournament. Kapil Dev will be the Chief Guest for the mega finals and will award the Rolling Gold Trophy to the winning team.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
