MAM
BetterPlace appoints Deepak Lamba as enterprise sales head for India
Mumbai: In a bid to accelerate their growth in the Indian market, BetterPlace, Asia’s largest frontline workforce management SaaS platform, has appointed Deepak Lamba as enterprise sales head for India. With over 15 years of experience across companies like Dell, Hewlett Packard Enterprise, Oracle, Adobe etc, Deepak has been instrumental in managing and building robust lead generation and sales teams.
Prior to joining BetterPlace, Deepak has played a pivotal role in building companies like Wingify and Hubilo as their head of sales for UK & Europe and VP of global sales respectively. In these roles, Deepak has driven sales and lead generation teams which helped the company expand their top and bottom lines.
Welcoming Deepak onboard, BetterPlace co-founder & group CEO Pravin Agarwala said, “India continues to be a high growth driver for our SaaS business because of the high volume of workers and high level of digital adoption. With India experiencing rapid growth, enterprises across industries want to quickly adapt and increase their margins by optimizing their processes. This provides an immense opportunity for us, and Deepak’s expertise in driving sales across different markets will help us tap into this potential and consolidate our position in the market further. I am excited to have him on board as an integral part of our journey.”
Deepak is also the co-founder of Revenue Circuit, India’s first B2B sales community. At BetterPlace, he would lead the entire Sales team in India and align India’s sales efforts with the global teams.
Excited to join the BetterPlace team, BetterPlace enterprise sales head for India Deepak Lamba said, “Workforce management continues to be the highest cost center for enterprises but there are very limited technology companies that are solving these pain points and helping enterprises optimize. BetterPlace, with its full-stack horizontal SaaS platform, has been at the forefront of solving some of the toughest frontline workforce management challenges. I am excited to be part of this journey and help BetterPlace widen its market share and consolidate its position in the Indian market further to help enterprises in India thrive.”
BetterPlace recently launched their GenAI-optimised unified tech-stack goBetter which provides seven product modules under one platform. goBetter aims to reduce costs by 50 per cent and increase efficiency by 100 per cent for enterprises.
MAM
Dinshaw’s launches 3x chocolate cone with ‘Dildaari’ campaign
Vinod Kambli fronts summer push built around richer final bite.
MUMBAI: The sweetest part of an ice cream may no longer be the first lick, it is now the last word. Dinshaw’s is rewriting the rules of cone indulgence with its new ‘Dildaari’ campaign, built around a simple twist: three times more solid chocolate at the tip.
At the centre of the launch is a familiar consumer truth, the final bite of a cone is often the most anticipated. Dinshaw’s is leaning into that moment, turning it into the hero by amplifying the chocolate layer at the bottom, effectively repositioning the end of the cone as the highlight of the experience.
The campaign is fronted by former Indian cricketer Vinod Kambli, whose personal journey lends an emotional undertone to the storytelling. Built around the line “Jinko life mein thoda kam mila, unke liye thoda zyada”, the narrative blends nostalgia with generosity, framing the product upgrade as more than just a feature, it is a gesture.
Timed for peak summer and the ongoing cricket season, the campaign taps into moments of heightened consumption and sentiment, where small indulgences carry outsized emotional value.
The new range features nine flavours Badam Roasted, Butterscotch, Caramel Dolce, Choco Chip, Chocolate Brownie, Chocolate Ganache, Cookies n Cream, Mississippi Dark and Mocha Black and White each designed to complement the enhanced chocolate finish.
Conceptualised by Womb, the campaign pivots away from functional messaging to a more human insight: that sometimes, the smallest additions can make the biggest difference.
As brands continue to hunt for differentiation in a crowded category, Dinshaw’s bet is clear, if you cannot change the whole cone, make the last bite unforgettable.
