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Trai issues additional QoS instructions
NEW DELHI: Indian broadcast regulator today came out with more details on quality of service (QoS) to be observed by MSOs and local cable operators in CAS-notified areas. |
The Telecom Regulatory Authority of India (Trai) has said the reporting (in the prescribed format) of QoS by approved MSOs and local cable ops shall be done on or before the expiry of 15 days from the end of the quarters and shall pertain to the Further, in the case of Chennai, the first reporting shall be for the quarter ending December 2006 and in case of notified areas of Mumbai, Delhi and Kolkata, it shall be for the quarter ending 31 March, 2007. |
Trai had issued Regulation specifying standards of Quality of Service to be observed by the MSOs and cable operators in CAS notified areas of Chennai, Mumbai, Delhi and Kolkata on 23 August 2006. This regulation provided that Trai, for the purpose of monitoring, can prescribe formats and demand reports from service providers on observance of QoS standards. Further, in MSOs who are permitted to provide cable service in CAS notified areas under the Cable Amendment Rules of 2006 would be obliged to maintain quality of standards as may be determined by the regulator. A full text of the general directive is available on the regulator’s website |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
