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Flash Media and Shoppers Stop associate for digital media
MUMBAI: Flash Media Limited has associated with the premium retail giant Shoppers Stop for installing and managing Imedia (Dynamic Digital Signage) in all its stores across the country. Flash Media‘s IMedia is a network of digital signage components like LCD/Plasma panels playing audio visual commercials. According to the agreement, Flash Media has installed over 350 wireless LCD/Plasma screens in the 19 stores of Shoppers stop across the country with an average of 20 screens in each store. The screens have been installed behind cash counters and major focal points in the store to ensure maximum consumer attention, informs an official release. |
Commenting on the tie-up with Shoppers Stop, Flash Media Ltd co-founder & director Abhishek Kandoi said, “We are extremely pleased to be associated with Shoppers Stop, one of the most leading and trusted name in the retail space. We completed our installations during end of august and the In Stores TV at Shoppers Stop has been up and running from then, we already have some premium brands associated with us. Speaking about the large scale acceptance of this medium, he said “Dynamic Digital Signage has proved its mettle across the globe as the frequency building channel and mesmerizing audience through its ground breaking advancements. Media Experts predict that this global trend would pick up in India.” |
| Shopper‘s Stop Limited customer care executive & CEO Govind Shrikhande said,” Shoppers‘ Stop houses more than 200 international and national brand, IMEDIA, thus is an excellent medium to communicate with the customer the ongoing promotions on brands and services available at the store. It is all about space value enhancement and connecting with the customer with regard to his choice of brand. It is a modern medium of advertising and brand promotion.” |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
