MAM
Sania Mirza, Mohan Lal to now endorse Malabar Gold
BANGALORE: Sania Mirza and Kerala superstar Mohan Lal recently inaugurated Malabar Jewels and Diamonds Ltd, eighth retail outlet and the first one outside Kerala, in Bangalore.
On the anvil are plans to open outlets in Mangalore and Hubli in Karnataka, Hyderabad in Andhra Pradesh and Chennai in Tamil Nadu, informed Malabar Jewels and Diamonds LTD MD (Bangalore) Asher.
Lal who has been endorsing the Malabar gold chain as brand ambassador has been joined by tennis ace Mirza.
Malabar Gold who have been releasing TV ads across all channels in Kerala in the past are now ready to shoot new ads with Mirza. The new ad campaign across all media forms – print, outdoor, radio and TV will showcase the brand ambassadors.
Refusing to share details about the advertisement plans or budgets, the company’s marketing manager (Bangalore) Yasir said, “Our in-house agency India Matrix is handling the campaign. We’ll have them on hoardings, print, radio, TV and any other media as per the agreement signed with them,” while speaking of Mohan Lal and Mirza.
Malabar chain of stores forms a separate limited company for each of their stores and provide each gold article sold by them with a BIS (Bureau of Indian Standards) stamp for 100 per cent hallmarked 916 gold.
Their outlets are equipped with German made ‘Karat Analyzer’ for customers to verify the quality of the gold they buy or sell. They also retail diamond jewellery with ‘F’ grade diamonds that come with a certificate of authenticity and colour purity and every diamond jewellery comes with a 100 per cent buyback guarantee. Malabar are also a PGI (Platinum Guild International) authorised retail store, besides which they also retail premium watch brands like Omega, Longines, Rado and Tissot.
Brands
Primus Partners appoints Akasa Air co-founder Neelu Khatri as independent director
Veteran aviation and defence professional joins as independent director
NEW DELHI: Primus Partners has appointed Neelu Khatri, a founding member of Akasa Air, as an independent director, strengthening the consulting firm’s board as it prepares for its next phase of growth.
Khatri brings more than three decades of experience across defence, aviation, aerospace technology and consulting. She was part of the core team that helped build Akasa Air from concept to launch, contributing to what has been widely described as one of the fastest airline scale ups in recent aviation history.
At Primus Partners, she will provide strategic guidance on corporate governance and help steer the firm’s long term growth plans. Her experience of building a start up into a full scale organisation is expected to support the consulting firm as it expands its footprint.
Primus Partners co-founder and chairperson Davinder Sandhu, said the appointment brings valuable expertise to the board. “Neelu’s journey across defence, aviation and consulting brings a rare blend of operational insight and strategic thinking. Her experience in rapidly scaling Akasa Air will be invaluable as we continue to grow while maintaining a strong focus on corporate governance,” he said.
Primus Partners, an India headquartered management consulting and solutions firm, has emphasised governance and board oversight since its early days. The company has also taken an unconventional approach by inviting its Gen Z employees to attend board meetings so that younger perspectives can contribute to discussions.
Speaking on her appointment, Khatri said the consulting sector is entering a transformative period shaped by emerging technologies. “The industry is evolving rapidly with the rise of AI. This is an exciting moment for an Indian origin consulting firm like Primus Partners to expand its product offerings and strengthen its presence globally,” she said.
She added that as the firm pursues ambitious expansion plans, her focus will be on ensuring strong governance frameworks and effective risk management as the organisation scales.
