News Broadcasting
Times Now’s Sudha Sadhanand joins Big 92.7 FM Delhi as programming head
MUMBAI: The Big 92.7 FM has roped in Times Now’s Sudha Sadhanand as its programming head for its Delhi station.
Sadhanand who joined the station on 12 October will be reporting in to the Big 92.7 FM national programming head Manav Dhanda.
The bi-lingual news & current affairs anchor and producer started her career as a non-fiction book editor with the publishing house Penguin and later went to join TVI (1994) – a bi-lingual television news channel from the Business India group.
Sadhanand later did programmes for DD Metro with production house APCA (1997), managed by ex-editors of the Times of India Dileep Padgaonkar and Badshah Sen.
She was associated with Star Plus’ Aaj Ki Baat and India TV, where she was a prime time hostess for breakfast show, election shows and weekend specials.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
