Applications
Reliance Communications selects Aicent MMS gateway
MUMBAI: Reliance Communications has selected Aicent MMS Gateway, developed by Aicent Inc. – the California-headquartered provider of mobile data network services and solutions – to offer domestic and international Multimedia Messaging Service (MMS) to its mobile subscribers. |
Reliance has launched its MMS service which offers a vibrant and personalised messaging experience to its subscribers. By utilising the Aicent MMS gateway service, Reliance mobile subscribers can stay in touch by sharing photos, audio and video messages with their friends and family across India and around the world, informs an official release. “Reliance has been at the forefront to introduce innovative applications that have redefined the scope of mobile telephony for our many million customers. We are glad to offer domestic and international MMS services to cater to the fast growing popularity of data and video applications among Reliance Mobile customers. With the launch of this interconnectivity we invite all other operators to integrate and to connect with Reliance‘s subscriber base,” says Reliance Communications Application Services president Mahesh Prasad. |
| “We are excited to partner with Reliance to add value to their subscribers’ messaging experience in India,” says Aicent president-CEO Lynn Liu. Aicent’s global footprint and flexible, innovative service features enhance user’s experience and operator’s revenue streams. We continue to demonstrate our world-class mobile data expertise established by our data roaming, messaging and other next generation mobile data services.” |
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
