News Broadcasting
ABC to air ‘Ugly Betty’ full season
MUMBAI: The American version The Ugly Betty or the original Colombian show Yo Soy Betty La Fea or the Indianised version Jassi Jaissi Koi Nahin has charmed audiences of all territories.
The US network ABC has given a full-season order to Ugly Betty, which has emerged as the most-watched new series of the 2006-07 season.
Produced by Salma Hayek and stars America Ferrera as Betty Suarez, the show has already established itself a solid second to CBS’ Survivor at 8 pm.
Among the age bracket of 18-49 years, the show Ugly Betty has drawn an average rating/share of 4.7/13, while holding the top position on average with adults 18-34 year (4.0/12). The show has improved the time period for ABC by 96 per cent in total viewers (15.3 million against 7.8 million) and by 92 per cent in adults 18-49 (4.8/14 against 2.5/7) over the same nights last year, according to media reports.
ABC Entertainment president Stephen McPherson noted, “In just two weeks Ugly Betty has given us an impressive foothold leading into the Grey’s Anatomy hour on Thursday night. The show has proven to be competitive in a very strong time period, and we’re thrilled with Ugly Betty’s performance.”
In India, the version Jassi Jaissi Koi Nahin aired on Sony and had won 3.6 average TVR for the first week of its launch in 2003. The show and the lead character Jassi had become the unofficial mascot for Sony.
SET CEO Kunal Dasgupta told to indiantelevision.com in 2004, that Jassi had fetched Sony four million new viewers in the general entertainment category, while the slot sampling too has grown by 300 per cent in the first one year. “The TVRs, naturally, have also shot up by over 300 per cent,” he says.
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
