MAM
BBC announces new ad agency roster
MUMBAI: UK pubcaster The BBC has appointed RKCR/Y&R and re-appointed Fallon onto its advertising agency roster. this marks the completion of a formal review begun in May.
Alongside Red Bee Media, the new roster will provide strategic advice and creative content for its brands, services and priority marketing campaigns.
BBC director marketing, communications and audiences Tim Davie says, “The four agencies who pitched were all outstanding and it was a very tough decision. However, I am delighted to continue our relationship with Fallon and to welcome RKCR – they will make excellent partners in our on-demand, multimedia environment, and I very much look forward to working with them.”
From 1 January 2007, the agencies will work across the BBC’s public service portfolio which includes BBC One, BBC Two, its digital channels, radio networks and other new media services.
Fallon and RKCR will work closely alongside the BBC’s Marketing Department to deliver communications plans and creative content for specific marketing campaigns. Campaigns will predominantly use the BBC’s own media, including TV, radio and online, as well as external media platforms.
AD Agencies
Prakash Nair reportedly quits Ogilvy after 23 years
One of the agency’s longest-serving leaders has moved on, with his next destination still unknown
MUMBAI: After more than two decades at one address, Prakash Nair has left the building. The president and head of office, north at Ogilvy has moved on from the agency, according to highly placed industry sources. His next move remains unknown. Ogilvy did not respond to requests for comment.
Nair spent over 23 years at the agency, making him one of its longest-serving senior figures. He was elevated to lead the Gurugram office in April 2022, a role that put him at the helm of Ogilvy’s northern operations at a time of considerable churn across the advertising industry.
Before taking charge in the capital, Nair served as associate president at Ogilvy Mumbai, where he worked on some of the agency’s most prized accounts, including Mondelez, Tata Motors, and BP Castrol. Over the years, he built a reputation for driving modern, integrated, and award-winning work, the kind that wins metals at Cannes and keeps clients from straying.
His departure was marked in style. A farewell gathering was held in Delhi, attended by senior figures from across the advertising fraternity, a signal of the regard in which Nair is held in an industry that does not always pause to say goodbye properly.
Where he goes next is the question the industry is now asking. After 23 years at one of the world’s most storied agencies, the answer, when it comes, will be worth watching.
