News Broadcasting
Bangladesh Cricket Board to sell six-year rights
MUMBAI: The Bangladesh Cricket Board (BCB) has issued a tender to sell marketing rights including those for television and the Internet for six years until 2012.
ESPN Star Sports (ESS) is the incumbent. Its rights had expired last year. Speaking to indiantelevision.com this afternoon ESS India MD R.C. Venkateish says that the channel is certainly interested in renewing the rights.
The tender is expected to fetch about $40 million adds a Reuters report. Bangladesh is expected to play around 40 tests and over 100 one-day internationals during this period.
