MAM
BBC launches its first marketing campaign across Afghanistan
MUMBAI: BBC World Service has launched its first marketing campaign in Afghanistan, promoting its Pashto and Dari language broadcasts on FM across the country
The ongoing two-month campaign promotes the ever-increasing BBC FM network in the country’s six major cities: Ghazni, Herat, Jalalabad, Kabul, Kandahar and Mazar-e-Sharif.
Working with a leading Kabul-based full service agency, Aina-Darya Communications, World Service has developed a highly visible bi-lingual Pashto and Dari campaign promoting BBC FM availability on billboards, TV, radio and print ads.
BBC World Service controller, marketing, communications and audiences Alan Booth says, “This is our first ever advertising campaign in Afghanistan. As the country’s market continues to develop, we are keen to consolidate our position in its modern media scene. A recent survey in the rural and urban areas of five provinces of Afghanistan suggested that the BBC is one of the most popular international broadcasters there, with our programmes in Pashto, Dari and other languages reaching almost 70 per cent of the population.”
World Service has 17 FM frequencies in key towns across Afghanistan, including Kabul 89.0FM and 101.6FM (in Dari and Pashto), Mazar-e-Sharif 89.0FM (Dari), Jalalabad 89.0FM (Pashto), Herat 89.2FM (Dari), Kandahar 90.0FM (Pashto) and Ghazni 88.3FM (Pashto).
BBC programming is also re-broadcast via partnerships with two local media providers, Internews and Equal Access. World Service has been broadcasting to Afghanistan for many decades, providing programming in Pashto and Dari, now supplemented by a daily Uzbek programme.
In addition to news and current affairs programmes keeping listeners informed of the latest developments in Afghanistan, the region and the rest of the world, the BBC also offers thought-provoking discussions and audience interactivity on regional and Afghan domestic topics.
The BBC programmes regularly feature newsmakers from its Kabul studios, involving them in call-in programmes. The BBC also offers its audiences in Afghanistan entertainment and feature shows.
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
