News Broadcasting
Multi-platform distribution strategy key to media success
MUMBAI: In a report on the future of the global media industry Standard & Poor’s Equity Research Services says that traditional media companies will need to develop multiple content distribution platforms to exploit the growth of digital and wireless opportunities, as well as the growth of online advertising in order to grow their businesses.
In the study Emerging Digital Strategies For Branded Entertainment Standard and Poor’s Media and Entertainment Equity Analyst, Tuna N. Amobi, explores the intersection of different digital growth strategies for traditional media companies. While in “Old Media and New Media-Friends, Not Foes,” Standard & Poor’s Internet Software and Services equity analyst Scott Kessler examines how traditional media companies could and should monetise their
content via partnerships with online media firms.
Amobi says, “If traditional media and content companies want to grow their businesses and maintain their relevance in the ever-changing entertainment landscape, they need to quickly devise and systematically execute new media strategies that are highly responsive to the digital entertainment revolution.
“Regardless if it’s through acquisition, partnership or organic growth, these companies need to leverage the growth associated with online advertising and video, as well as the various paid content, wireless and video game channels or risk the perils of a continued audience fragmentation across these emerging platforms.”
Kessler says, “Given the exciting opportunities and notable challenges constituted by this new Internet age, traditional media companies need to think big, and think differently. They will be best served by partnering with new media companies with specialised assets and competencies, rather than going it alone to monetise their content.”
News Broadcasting
News18 hosts Tamil Nadu town hall ahead of 2026 polls
MK Stalin headlines ‘Next Big Leap’ event from 10am on 23 February in Chennai with leaders and icons.
MUMBAI: Tamil Nadu’s political pot is simmering and News18’s town hall is stirring it up just in time for the 2026 assembly elections boilover. Set for 23 February from 10am onwards in Chennai, the News18 Network Town Hall gathers heavyweights under the banner ‘The Next Big Leap for Tamil Nadu’ to dissect the state’s political pulse, economic edge, and cultural clout. With the 234-seat assembly contest looming as a fiercely competitive showdown, the event spotlights how Tamil Nadu’s identity-driven politics and engaged voters continue to ripple across national debates.
Chief minister MK Stalin leads the charge with a keynote on the theme, sketching his government’s blueprint for governance, development, and staying power pre-polls. Deputy Chief Minister Udhayanidhi Stalin chimes in on ‘Voices, Vision & Way Forward’, unpacking generational shifts and fresh narratives. From the opposition corner, AIADMK general secretary Edappadi K Palaniswami tackles ‘Baton Change at the Ballot?’, floating alternatives to the status quo.
Economic vibes get a nudge from industries minister TRB Rajaa on ‘Investment Story Intact?’, probing the state’s draw for big bucks. BJP’s K Annamalai dives into ‘People, Trust & Political Ideology’, positioning his party in the Dravidian-dominated turf. IT Minister Palanivel ThiagaRajan explores ‘Code, Capacity & Citizenship’, on tech’s role in citizen-focused services. TVK’s KG Arunraj questions if ‘Winds of Change are Possible’ in this pattern-prone state.
A panel on innovation features IIT Madras director Prof V Kamakoti, M&M’s Velusamy R, and Electronic Industries Association’s Dr Sasikumar Gendham, musing how AI and knowledge hubs are remaking opportunities. Culture gets its due with composer Anirudh Ravichander on ‘Tamil Music for the World’.
CNN-News18, editorial affairs director Rahul Shivshankar noted, “The News18 Network Tamil Nadu Town Hall… reflects our core editorial focus, to capture the political mood of the state and spotlight the ideas that will shape the next phase of governance and growth.”
Network18, CEO of English & business news Smriti Mehra added, “As Tamil Nadu moves closer to a defining electoral moment… we see it as our responsibility to drive informed and meaningful conversations.”
Network18 managing editor for South, Vivek Narayan said, “The News18 Network Townhall in Tamil Nadu is designed as a platform where policy, politics and public interest intersect.”
Backed by associate partners Tata Motors Commercial Vehicles and Reliance Industries, the live event streams on CNN-News18, News18 Tamil, CTV, and Youtube from 10am on 23 February perfect for catching the sparks, even if you’re not knee-deep in Dravidian drama.
