GECs
Mukta arts to take Whistling Woods to South Africa and Dubai
MUMBAI: Filmmaker Subhash Ghai is planning to set up Whistling Woods, a film and media arts institute, in South Africa and Dubai through joint ventures with local partners.
“We see opportunity in Dubai and South Africa. We have signed an MoU with the provincial government of the Western Cape and are in talks with Dubai Media City,” says Mukta Arts CEO Ravi Gupta.
Whistling Woods International Ltd, a subsidiary company, will jointly conduct a feasibility report for each of these markets. “The cost of setting up each institute will be close to Rs 1 billion. We would want to do it along with local partners,” adds Gupta.
Ghai, has signed with Ibrahim Rasool, the premier of the Provincial Government of the Western Cape, Republic of South Africa, a declaration of intent to work out a collaborative strategy for establishment of a film and media institute in Cape Town. “We expect to complete the feability study in three to four months. We will take a decision only after that,” says Gupta.
Mukta Arts has already pumped in Rs 600 million to set up Asia’s biggest film, television, animation and media arts institute in Mumbai. The aim is to create a talent pool for the rapidly-growing Indian film and animation industry.
Whistling Woods, which is offering two-year courses, has tied up with technology majors including nVidia, Apple, Sony, AMD, Belden, Nortel, Seneca, DigiDesign, Recreate Solutions, ToonBoom and Sennheiser.
The institute provides specialisations in direction, ccreenwriting, editing, acting, business of film and television, cinematography, art and techniques of animation and sound recording and design.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
