DTH
Discovery launches HD service in Europe via Intelsat
MUMBAI: Satellite services firm Intelsat has announced that Discovery will use its Pas-12 satellite to provide Discovery HD, the company’s international high-definition network, in Europe.
The signing of Discovery as an anchor tenant on Pas-12 marks the start of a high-powered distribution alternative to new channels looking to deliver HD programming across Europe says Intelsat.
Using capacity on Pas-12, Discovery will provide distribution of Discovery HD, which will originate at its European headquarters in London, to Europe. GlobeCast Europe will uplink the content at its Brookman’s Park teleport in the UK. The signing of the new agreement with Intelsat marks the significant expansion of an already successful relationship, as Intelsat currently provides distribution capacity for Discovery to reach its nearly 1.5 billion cumulative subscribers worldwide.
Discovery executive VP media, technology and operations John Honeycutt says, “High-definition in Europe is fast growing and as the leader in HD programming, Discovery will continue to play a large role in the development and distribution of content and services utilizing this technology.
“We have long relied on Intelsat’s global system to support the implementation of our global distribution strategy.”
Intelsat senior VP, Americas Sales Kurt Riegelman says, “A programmer the caliber of Discovery Communications committing to anchor our new HD neighborhood speaks volumes about the confidence it has in our company and in our system.
“Intelsat has played a significant role in the distribution of HD programming worldwide and is exceedingly dedicated to furthering the advancement of HD in Europe. We believe that Discovery’s desire to distribute HD across the continent signifies a healthy and growing demand which we’re committed to facilitating.”
Intelsat currently operates an HD neighborhood in the US on its Galaxy 13 satellite. The establishment of a new HD satellite for Europe is the company’s first step at expanding full-time HD distribution to other areas of the world.
DTH
DD Free Dish e-auction revenue dips to Rs 642 crore as slot sales fall
Revenue dips as revised norms reshape bidding in 94th round
NEW DELHI: Prasar Bharati’s DD Free Dish has closed its 8th annual, and 94th overall, e-auction for MPEG-2 slots with total collections of Rs 642 crore for the period April 1, 2026 to March 31, 2027.
That is lower than last year’s Rs 780 crore haul, with 55 slots sold compared with 61 in FY25–26. The softer topline reflects both a slimmer inventory and a recalibrated auction framework.
This was the first auction conducted after amendments to the e-auction methodology, including tighter eligibility norms and a revised reserve price structure for MPEG-2 slots. The stated aim was greater transparency and more serious participation. The immediate outcome appears to be more measured bidding in certain categories.
Day one set the tone. Eight slots were sold, six in the premium Bucket A+ and two in Bucket A. The strong early action in A+, which typically houses Hindi GECs and movie channels, reaffirmed the enduring appeal of mass Hindi programming on the platform.
Among the broadcasters securing slots in the initial rounds were Zee Entertainment Enterprises, Sony Pictures Networks India, Viacom18’s Colors network, Sun Network and Shemaroo Entertainment. Their continued presence signals that, despite the pull of digital platforms, Free Dish remains a strategic must have for legacy networks chasing scale in price sensitive markets.
The final bouquet of 55 channels leans heavily towards Hindi news, movies, devotional fare, Bhojpuri and regional programming.
In Hindi news, familiar heavyweights such as Aaj Tak, ABP News, India TV, News18 India, Republic Bharat and Zee News made the cut. Entertainment and movie offerings include Colors Rishtey, Star Utsav, Dangal TV, Sony Pal, Shemaroo TV, Goldmines, B4U Movies and Zee Biskope. Devotional viewers will find Aastha, Sanskar and Sadhna Gold among the selected channels.
Regional representation includes Sun Marathi, Fakt Marathi, PTC Punjabi and GTC Punjabi.
Equally telling were the absences. Broadcasters such as Big Magic, Filamchi Bhojpuri, India News, Bharat Express, Movieplex Maithili, TV9 Marathi, Shemaroo Marathibana, Zee Chitra Mandir and Satsang did not participate. The pullback is particularly visible across Marathi, Bhojpuri, Maithili and spiritual programming. Industry observers point to the revised reserve prices, tighter eligibility norms and a reassessment of commercial viability as possible factors.
DD Free Dish continues to beam into over 40 million homes, largely in rural and semi urban India. For advertisers and broadcasters alike, it offers efficient access to Bharat markets where pay TV penetration remains uneven and OTT subscriptions are limited.
The moderation in revenue this year may be read as a pause rather than a retreat. Fewer slots, a reworked auction playbook and evolving broadcaster strategies have clearly shaped outcomes. Yet premium Hindi entertainment retains its pull, and the platform’s mass reach remains hard to ignore.
As the FY26–27 line-up settles in, the mix of winners and walkaways will define the private satellite channel landscape on DD Free Dish for the year ahead.
