Applications
Over 500 million mobile broadband users by 2010: Strategy Analytics
MUMBAI: New alternative technologies will contribute just six percent of the forecast 500 million mobile broadband users globally by 2010, according to research firm Strategy Analytics. |
| Despite all the hype surrounding alternative technologies like WiMAX, it is iterations of existing technologies which will dominate the mobile broadband arena in the short term, said the research firm. Technologies such as mobile WiMAX and UMTS TDD will lead the alternative technology camp, but enhancements to existing technologies, including HSPA and EV-DO Revision A+ will comprise the bulk of the market and are where the money lies in the short-term, asserts an official release. |
Strategy Analytics senior industry analyst Sara Harris said, “We‘re not likely to see technologies like mobile WiMAX or indeed, anything else, really take off until the next decade. However, HSPA and EV-DO will be more than acceptable for most users, giving them the speed and flexibility they want to use their fixed Internet applications on the move. |
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
