MAM
Nutralite Margarine relaunched at ‘Better Food Show’
MUMBAI: Post the acquisition of 61.5 per cent stake in Carnation Nutra Analogue Foods, the makers of Nutralite, Zydus Cadila have re-launched its brand Nutralite Premium Margarine. Its launch party was held in the form of a food show called -The Better Food Show. |
Zydus Cadila Ltd. executive director Ganesh Nayak said, “We intend to offer the Indian consumer healthier dietary choices to counter health risks posed by oils/fats – which are the root cause of all lifestyle disorders in India.” Guests present included food critic Rashmi Uday Singh, actor Perizaad Zorabian, fitness expert Leena Mogre, obesity consultant Dr M. Lakdawala and several others. |
The food show was an attempt to introduce healthy food preparations using Nutralite, which is a healthier alternative to butter. The menu included popular dishes like Butter Chicken labeled Better Chicken, Butter Paneer Masala labeled Better Paneer Masala and many other Better dishes prepared with Nutralite replacing other edible oils/butter, asserts an official release.
Savoring the better food menu were celebrities, food critics and healthcare practitioners like cardiologists, dieticians and endocrinologists who appreciated the concept and the food preparations too.
Speaking about Nutralite‘s game plan Nayak said, “We want to establish Nutralite as the healthier alternative to butter and capture a market share of 8-10 per cent of the 800 million branded butter market over the next 2 years.”
Considering that in the western countries margarine sales are 2 times that of butter, Zydus believes that the opportunity in the Indian market presents a huge untapped market, given its distinctly superior health benefits vs butter.
Nutralite will be promoted with mass media support in both print and television media. From a communications perspective, Nutralite will be promoted as a versatile healthy butter substitute which can be used as a bread spread and for culinary applications as well, adds the release.
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
