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Airtel launches India-South Africa series cricket pack in Delhi, NCR Circle
MUMBAI: Mobile service firm Bharti Airtel has launched its ‘India-South Africa Series Cricket Pack‘ for its postpaid and prepaid customers in Delhi and NCR. |
Customers who subscribe to this Pack can listen to ball-by-ball score updates for the entire series – five One Day Internationals and three Test Matches. Customers will also get free SMS Alerts after every six overs in each match of the series. Bharti Airtel Limited CEO (mobile services) Delhi and NCR Christopher Tobit said, “Cricket has a fanatical following among all demographics. We are delighted that Airtel customers will now have the advantage of following the India – South Africa series while on the move.” |
To subscribe to the service, a customer just needs to call a toll-free number 646601. The one time cost of the Airtel India-South Africa Series Cricket Pack is Rs. 99 and is valid till 6 January, 2007 i.e. the duration of the entire series. To listen to the ball-by-ball score updates, a customer needs to call the same toll free no. and the maximum duration per call is five minutes. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
