MAM
Seven startups reach finals in Gujarat Sports pitch: Minister Sanghavi
Mumbai: As many as seven sports startup companies have been shortlisted for the Pitchbook Competition during the country’s first-ever Gujarat Sports Startup Conclave, slated to be held on 11 December at the TransStadia University in Ahmedabad.
Over 60 top sports startup companies have registered for the Conclave as the window for applying came to an end on 02 December 2023.
“India’s presence on the global sports map has grown exponentially. The sports industry is no longer just about competition; it’s a booming economic sector with immense potential. A large share of credit for this transformation goes to our respected Hon’ble Prime Minister Shri Narendra Modi Ji, whose enthusiasm and consistent support for our athletes have played a pivotal role. Hosting Gujarat Startup Sports Conclave within the framework of the Vibrant Gujarat initiative marks a substantial effort in our pledge to enhance the sports ecosystem and endeavours to attract investments, catalysing economic development and positioning Gujarat as a key hub for business and trade,” commented Minister of State Gujarat – home, industries transport, youth, sports, MLA of Surat Harsh Sanghavi.
The conclave is being organised by the Sports Authority of Gujarat, in partnership with TransStadia University and Sportscom Industry Confederation and backed by Startup India, i-Hub, the strong incubation setups which have been working with the Gujarat Government to facilitate ‘Next Generation Entrepreneurship’.
The Gujarat Sports Startup Conclave will be an intersection between sports and business in alignment with the Government of Gujarat’s vision of the growth of sports in India and recognise the outstanding achievements in the sports business landscape across the country. The conclave will not only showcase India’s potential as a sporting powerhouse but also bolster the startup economy and the growth progress of sports in Gujarat as well as other parts of the country. It also intends to inspire and help the country’s youth to explore the huge business potential of the sports market.
The jury comprising Nagarajan M (IAS, collector, Mehsana), R.S. Ninama (IAS, director general, Sports Authority of Gujarat), Saumil Majmudar (co-founder, managing director & CEO, Sportz Village), Rishikesh Joshi (founder, Sports for All), two representatives from i-Hub evaluated and shortlisted seven startup companies after detailed scrutiny of all the sports companies who had applied.
The seven shortlisted startups will compete at the Pitchbook Competition on the event day, showcasing their business ideas and products to a panel of seasoned judges who are acclaimed in the field of Sports on December 11, 2023. The panel of judges will decide on the top three startups and they will be rewarded with Rs ten lacs, Rs seven lacs and Rs four lacs respectively. A consolation prize money of Rs one lacs each would be given to the remaining four startups. Furthermore, along with a one-time cash prize, they will also have a chance to get mentorship from industry experts.
In addition to the lucrative cash prize, the top 15 startups selected by the jury members will get free stalls to demonstrate their products and ideas during the exhibition held on the sidelines of the Gujarat Sports Startup Conclave.
“We want to recognise and motivate sports startups in the industry through one of its kind Pitchbook competition and I am glad that so many sports startups have reached out to us,” added the sports minister.
MAM
L’Atelier 1664 returns to Lakmé Fashion Week with Abraham & Thakore
Design platform showcases ‘The Sari’torial’ blending tailoring and drapes.
MUMBAI: When couture meets craft, even a sari can learn a few new tricks. L’Atelier 1664 is returning to Lakmé Fashion Week 2026 in Mumbai, continuing its design led partnership with one of India’s most influential fashion platforms. The cultural platform will once again spotlight the intersection of fashion, craftsmanship and contemporary lifestyle, this time through a special runway collaboration with design house Abraham & Thakore.
Titled “The Sari’torial,” the curated showcase reimagines the sari through a conversation between structured tailoring and fluid draping. Drawing inspiration from the relaxed elegance of French style and the rich heritage of Indian textiles, the collection explores everyday silhouettes refined with signature fabrics, subtle detailing and a restrained colour palette highlighted by L’Atelier 1664’s distinctive house blue.
The collaboration marks a continuation of L’Atelier 1664’s presence at Lakmé Fashion Week after its debut association last year, reinforcing the platform’s growing engagement with India’s creative and fashion ecosystem.
Beyond the runway, the brand will also host its signature lounge at the fashion week venue, creating an immersive experiential space designed to bring together design, culture and contemporary lifestyle in one setting.
Carlsberg India vice president for marketing Partha Sarathi Jha said the association reflects the brand’s interest in supporting creative expression. “Lakmé Fashion Week is one of the most important platforms for fashion and creative expression in India. Through L’Atelier 1664, we aim to celebrate this intersection of culture, design and contemporary lifestyle. We are excited to continue our association with Lakmé Fashion Week and collaborate with Abraham & Thakore to bring this vision to life on the runway,” he said.
Designers David Abraham and Rakesh Thakore added that the collection explores a cross cultural design dialogue. “With Sari’torial, we wanted to explore a conversation between French ease and Indian craftsmanship. Our collaboration with L’Atelier 1664 blends a relaxed French sensibility with the richness of Indian textiles, reinterpreting traditional crafts through a modern lens,” they said.
L’Atelier 1664 is part of the portfolio of Carlsberg Group, the Denmark headquartered beverages company whose Indian arm has operated in the country since 2007. Today, Carlsberg India runs 14 breweries across the country, including eight company owned facilities and six contract manufacturers, supporting a portfolio that includes brands such as Carlsberg Smooth, Carlsberg Elephant, Tuborg Green, Tuborg Strong, Tuborg Ice Draft, Tuborg Classic and 1664 Blanc.
Through its continued presence at Lakmé Fashion Week, L’Atelier 1664 is positioning itself not just as a sponsor but as a cultural platform connecting fashion, design and lifestyle conversations in India’s evolving creative landscape.
