MAM
IBN 7 ties up with Canon India for ‘News Superstar’ contest
NEW DELHI: IBN 7 has entered into a strategic alliance with Canon India to bring to its viewers a month long contest – ‘IBN 7 News Superstar,‘ that will give them an opportunity to win Canon digital cameras and camcorders daily.
To participate in the contest, viewers need to watch IBN 7 from Monday – Saturday between 8:30 pm to 10:30 pm and answer questions pertaining to the day‘s top news stories.
The contest will comprise four multiple-choice questions asked at different intervals during the same time band. Four lucky winners (who answers any one question right) and one mega winner (who answers all four questions correctly) of the day will be announced at the end of Big News at 10:30 pm on IBN 7. The winners will in turn be featured in a telephonic interview on the breakfast news the following day, informs an official release.
“The contest is designed to encourage news-awareness and viewership by amalgamating news and entertainment. We constantly endeavor to introduce creative and novel ways of interacting with our viewers who are our crux,” says IBN 7 managing editor Ashutosh.
Canon India head marketing and sales Alok Bhardawaj said, ” We are glad to be associated with IBN 7 for the ‘IBN 7 News Superstar‘ initiative. We are confident that the viewers will respond to the contest positively and in turn get an opportunity to possess our premium products. We look forward to other such associations in the future.”
“We are excited to work with Canon India for a uniquely packaged interactive contest with interesting prizes provided by them. We are confident that innovative and exciting contests like these will strike a positive chord with the viewers,” added CNN-IBN and IBN 7 director marketing and online projects Dilip Venkatraman.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
