DTH
VSNL to provide support to Yahoo’s voice services
MUMBAI: Tata-controlled VSNL International will provide international retail call termination facilities for internet portal Yahoo’s voice services.
“Yahoo! has selected VSNL International’s Teleglobe voice peering and termination services to exchange high quality VoIP (Voice over Internet Protocol) traffic on a global basis,” VSNL said in a statement today. VSNL International is the overseas arm of Videsh Sanchar Nigam Ltd (VSNL).
Yahoo! will use the Teleglobe VoIPLink™ service, a fast simple and cost effective way to bridge interoperability between VoIP networks, to terminate traffic anywhere in the world.
“Yahoo! is also utilising the Teleglobe VTS service to ensure quality and cost-effective retail termination for users of Yahoo! Voice’s Phone Out (PC-to-Phone) service worldwide,” the release said. VSNL International is among a suite of providers delivering termination calling services for Yahoo! globally.
“We are excited to be working with Yahoo! and supporting its internet community with our innovative, high quality voice peering and termination services,” says VSNL International president, global voice services, Michel Guyot. “Consumer VoIP providers, such as Yahoo!, as well as ISP /broadband providers today are looking to engage an experienced global partner to leverage the advantages of voice peering. In response to overwhelming market demand, we are customising our global voice peering services offerings to meet the needs of these providers.”
The Teleglobe voice peering product, VoIPLink, is currently being utilized by over 450 customers. There are two VoIPLink interconnection products which allow for voice traffic exchange: Interdomain, which offers direct access to the VSNL International network for customers managing entire VoIP networks, and Gateway Direct, which provides direct access to the network for customers using stand-alone gateways for all call signaling, control and media. VSNL International provides interoperable service with a diverse list of VoIP equipment, software and protocols.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
