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Sierra Ent. unveils ‘Ice Age 2: The Meltdown’ on Wii video games in US
MUMBAI: Sierra Entertainment, a division of Vivendi Games, has announced that the video game Ice Age 2: The Meltdown, based on the animated film Ice Age: The Meltdown from 20th Century Fox is available at retailers across the US on the Wii video game system. |
“Ice Age 2 The Meltdown showed its strength as a popular movie-based kids video game with retail sales of over 1.3 million units and in the box office with sales topping $646 million worldwide,” said Vivendi Games president global retail Pascal Brochier. “We are expecting Ice Age 2 The Meltdown for Wii to follow a similar course.” The Wii Remote and Nunchuk controllers allow players to guide their favourite Ice Age: The Meltdown pals through challenging puzzles and exciting mini-games. |
Fox Licensing and Merchandising executive vice president Elie Dekel added, “This game is the perfect complement to the film and a great way for fans to extend their experience with the story and its characters.” “Ice Age 2 The Meltdown and the Wii are a perfect combination for family fun this holiday season,” said Vivendi Games chief strategy and marketing officer Cindy Cook. “Fox has stepped up as a partner to offer an incredible amount of talent, assets, and effort to the game, which also takes full advantage of the Wii Remote‘s motion sensors. The result is an action-packed adventure featuring non-stop entertainment that is sure to appeal to gamers of all ages.” |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
