iWorld
Alcatel-Lucent introduces a managed mobile interactive TV service in Asia Pacific
MUMBAI: Telecom major Alcatel-Lucent has announced the availability of its managed Mobile Interactive TV service in the Asian Pacific Region. The solution will allow content and service providers to address the growing demand for interactive Mobile TV services by offering a differentiating user-centric experience to their customers based on best in class technology.
The managed business model will enable them to introduce the new service quickly, cost-effectively and at low risk.
Alcatel-Lucent will deploy, host and operate the end-to-end solution whilst content and service providers will focus on developing service marketing programs and enhancing user satisfaction. The service also offers content providers an open environment for content aggregation to create interactive made-for-mobile channels.
The service the firm says is providing a high quality experience for users thanks to ergonomic and intuitive navigation interfaces such as fast channel zapping and can accommodate a diverse range of handset configurations and network delivery methods such as those that are 3G circuit switched, packet switched or broadcasted.
Alcatel-Lucent’s head of activities in Asia Pacific Frederic Rose says, “Mobile TV is a reality today and is gaining momentum in Asia. With more than 80 multimedia services in operation worldwide, Alcatel-Lucent enjoys a leadership position in the booming mobile TV market and is ideally positioned to help its customers deliver a user-centric experience for their subscribers.
“The Alcatel-Lucent’s managed Mobile Interactive TV service gives content and service providers a fantastic opportunity to deliver revenue generating entertainment services to their customers”.
iWorld
Anirudh Ravichander and Universal Music India join forces to take South India’s sound to the world
The composer behind 13 billion streams launches Albuquerque Records with UMI as its exclusive global partner
MUMBAI: Universal Music India has struck an exclusive partnership with Albuquerque Records, the freshly minted independent label of singer-composer Anirudh Ravichander, in a deal that bets big on South India’s booming pop and hip-hop scene going global.
The arrangement, announced on 17 March, will see Universal Music India handle future pop and hip-hop releases by Anirudh himself, as well as artists signed to the new label. A first release is already in the pipeline for April, featuring Anirudh.
The numbers behind the man are hard to ignore. Debuting in 2012 with the viral sensation “Why This Kolaveri Di”, Anirudh has since clocked over 13 billion audio streams across more than 770 tracks, cementing his position as the No.1 South Indian artist on Spotify by total streams. His fingerprints are all over some of the Tamil film industry’s biggest musical moments, from Hukum and Vaathi Coming to Arabic Kuthu and the A23 Theme.
But Albuquerque Records is a different beast. Built for the non-film space, it is designed to nurture independent talent and champion the next wave of Indian pop voices. “Universal Music India’s leadership in pop and hip-hop made them the natural partner,” said Anirudh. “I’m excited to take independent voices to audiences around the world.”
Universal Music India’s chairman and CEO Devraj Sanyal was equally effusive. “Anirudh represents the future of Indian music, bold, original, and with enormous potential,” he said. “Identifying transformative talent is our superpower, and this partnership reflects that belief.”
Sanujeet Bhujabal, managing director of Universal Music India, framed the deal as more than a distribution play. “Albuquerque Records represents Anirudh’s bold artistic vision in the world of pop and hip-hop,” he said. “True to his legacy of innovation, this partnership is set to establish yet another landmark creative space, this time for the emerging world of iPop and beyond.”
For Universal Music India, the deal deepens a long-running push into South India’s four key language markets: Tamil, Malayalam, Kannada and Telugu. The label already has regional imprints, film partnerships with Maddock Films and Excel Entertainment, and a growing non-film roster. Landing Anirudh, arguably the south’s most bankable music brand, is a statement of intent. South Indian music has the streams. Now it is coming for the world.
