Applications
Social video network for cricket CrickeM launched
MUMBAI: CrickeM, which positions itself as the World‘s first social video network for Cricket has been launched. A community network that is intended to motivate people to watch, share opinions, special moments and videos on Cricket, CrickeM is a place for people to engage in new ways with video by sharing, commenting on, and viewing videos CrickeM is a way to meet Cricket lovers, reconnect with old friends, share your experiences, upload video, discuss & debate, rate and predict. The registration is free for all. |
CrickeM co-founder Sashi Chimala says, “The YouTube of India in the making, CrickeM will be a platform for the Maniacs of Cricket. CrickeM gives a new channel to express and find public opinion on Cricket. It complements the current available channels like News Papers and TV. “It is a participative channel where anyone with a PC or a Mobile can now express and share their opinions with the rest of the world. Have an advice to India‘s captain. Say it on CrickeM TV. People have always had something to say. Now there is a way to say it through www.crickem.com. |
“We have already had a warm and overwhelming response of over 3000 requests for the registration invites. We look forward to atleast ONE million videos being uploaded before the first ball is bowled at the World cup. Reliance is our official broadband sponsor for the launch”. On registration, an invite is sent from the site and the network grows by a personal invitation from existing members. With three different distinct sections like the Clubs, Videos, Blogs, the site has everything that one would look for in a network site. People can share important experiences in cricket as and where they happen—breaking news can be uploaded immediately from the net or from a mobile, cricket fans can share footage, gully cricket, quirky videos, serious content can be captured and viewed across the globe instantly. The site will soon be accessible through mobile phones. |
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
