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Zee inks deal with Media Overseas for launch in Indian Ocean Islands and Africa
MUMBAI: Zee Network has tied up with Media Overseas, subsidiary of Canal+ Group, for the launch on their multi channel satellite pay-television platform, for three of its channels Zee TV, Zee Cinema and Zee Muzic. The service will be available on three Media Overseas platforms including, Canal Sat Reunion in Reunion Island, Canal Sat Maurice in Mauritius and Canal Sat Horizons in more than 20 countries in Africa such as Senegal, Cameroon, Togo, Mauritiana, Congo, Democratic Republic of Congo, informs an official release. |
The service was launched commercially on 14 December for Indian Ocean Islands including Mauritius, Reunion, Madagascar, Seychelles, Mayotte and Camoros and shall be available from 15 January 2007 onwards for French speaking countries in rest of Africa. The cinema and TV channels shall be available with sub titles in French. The Zee channels will be uplinked on NSS7 and Eutelsat W2 from the playout centre of Canal in France. |
| International Business CEO Dheeraj Kapuria said, “We take great pleasure in announcing the tie up with Media Overseas for the launch of three Zee channels with French sub titles for Zee TV and Zee Cinema. French is the main language in many countries in this region and by bringing Zee channels with French sub title, not only our proximity with the viewer is closer than ever, but also opens a new market for us.” “Based on extensive research and feedback, we decided to launch this service for the segment which has great fondness for the content from Indian sub continent but a gap exists due to language barrier.” “After Multichoice, with whom we already have a tie up, Canal Sat is the next major pay television platform in the region and through this tie up Zee has widened its reach, its products in Africa and enforces its position as market leader.” In continuation of offering services bringing closer to viewer through specific feeds for each region and sub title or dubbing in local language, this is yet another expansion of Zee‘s reach in International market. Zee has in the past one year launched its sub titled or dubbed services in Indonesia, Malaysia, Russia, Middle East and announced plans for entry into China, adds the release. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
