Applications
VH1 Mobile launches Mobile Junk 20
MUMBAI: VH1 Mobile has launched Mobile Junk 20, a new mobile application that lets users capture and upload mobile video for potential inclusion in episodes of the weekly series, web junk 20. Sprint is the first carrier to offer the application, which is available via the Sprint Vision and Power Vision networks, asserts an official release. |
The application adds to VH1 Mobile‘s current Web Junk 20 offering, which includes a dedicated channel for weekly and archived video clips from the show. In addition to offering users the functionality to capture and upload user-generated video and photos, the application gives users the ability to watch, rate, and share videos and photos submitted by others.
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VH1 executive vice president and general manager Tom Calderone said, “The launch of ‘Mobile Junk 20‘ further extends the ways viewers can interact with our popular ‘Web Junk 20‘ franchise and VH1. Mobile Junk rounds out the experience by giving fans a way to submit and exchange the creative content they shoot with their mobile phones.” Mobile Junk 20 is available exclusively on Sprint through January for $3.99 per month on select multimedia phones. Sprint customers can download the application via their phones, at http://www.sprint.com/digitallounge or by texting junk to 2323. The application was envisioned, created and designed by VH1 Mobile and developed and powered by Nellymoser, the mobile media platform company, the release adds |
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
