Applications
Times Broadband ready with content delivery network for IPTV
NEW DELHI: Times Broadband Services Pvt Ltd (TBSPL) has expressed its preparedness with a content delivery network for IPTV which it wants to offer to telecom and cable TV operators. “We are ready with 100 TV channels and have set up an agnostic platform,” said Times Broadband CEO Sujata Dev. TBSPL had tied up with MTNL to offer IPTV on the telecom major‘s network. Now it is also looking at going with other telecom operators as well. The company expects 500 channels would come on board their platform for IPTV. TBSPL has already signed up with a few content providers which includes Time Media, IMI, Film and Television Producers‘ Guild, Globecast and Star TV. “I cannot disclose the names of many others because IPTV would need a little more clarity as far as regulations are concerned and that would decide on the tariff of pay channels,” Dev said. Many broadcasters are hesitant to sign in as content providers because they are uncertain whether the service would be controlled by the Cas rules or treated under telecom or IT rules. “IPTV is a value-added service for a telecom operator and we hope that it would be dictated by telecom laws and regulations,” Dev said. |
The formal launch was done by minister of state for urban development and poverty alleviation, Ajay Maken, who declared this (IPTV technology) as an unthinkable revolution. Dev in her presentation said that TBSPL would aggregate content from multiple sources and provide the content delivery platform to telecom operators. The company has partners in Hewlett Packard, Optibase, Verimatrix, Kassena and Amino. Dev said that at the moment TBSPL is offering 100 TV channels, FTA, and list of pay channels as second tier; 10 feature films through video on demand with fast forward, rewind and pause features; 10 hours of music cutting across genres; 10 hours of interactive games, 10 hours of browsing and 100 TV-to-TV SMS. Later, there would come premium offerings, which will include video telephony on TV with plug-in camera; T-Banking, T-information; T-time shift TV, etc. |
The operation is intended as a conduit between the telecom operators and content producers and providers in the convergence space “In convergence technology there is always some discrepancy against one of the players, and this is where we play the role of the conduit,” Dev said |
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
