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Philips launches Ambilight Full Surround TV
BANGALORE: Philips Electronics India (PEIL) announced the launch of their Ambilight Full Surround TV in Bangalore today, along with updates on their Portable digital audio players or MP3 players in common parlance.
The ad campaign for promoting this new offering commenced on December 15 and will run till the end of January next year. Around Rs 90 million has been earmarked for promoting Philips overall, of which more than half or around Rs 50 million has been allocated for the Ambilight campaign. Excluding the Ambilight campaign, Philips has spent around Rs 130 million during this calendar year towards product promotion and marketing. |
The Ambilight campaign comprises of a ‘Hulk’ TVC, ads in magazines and outdoor. Philips is targeting the A and A+ cities initially and expects to garner about 10-15 per cent (around 50,000 units in absolute numbers) of the estimated 400,000 high end TV market in India. Currently Philips has a 6 per cent piece of the overall Indian TV market pie, with their current brand and Ambilght campaigns want to ramp this to 10 per cent. |
The Ambilight Hulk TVC has been created globally by DDB (India-Mudra) and the media buying is by Carat. The TVC media plan includes primetime Hindi channels, news channesl and the Tamil, Kannada and Bengali channels. Philips have chalked out plans to have new TV product launches every two to three months and will be finalizing the spends for each campaign ‘wave’. Also on the anvil are marketing campaigns for their MP3 players which have been launched so far in 10 cities in India. |
Ambilight is a proprietary technology, a Philips invention that makes the viewing experience intense and immersive by throwing a soft glow on the wall behind the screen to enhance perceived brightness, contrast and colour accuracy, the company said. Ambilight Surround TVs are made in Philips Belgium plant.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
