News Broadcasting
Mobile forum in Mumbai focuses on music market
MUMBAI: Mobile2win, India’s VAS enabler, hosted its first mobile Monday forum in Mumbai.The meet was attended by more than 60 professionals and enthusiasts from the Music, Telecom, Media and IT industry.
Mobile Mondays is an open community of mobile professionals and enthusiasts and are arranged city-wise every month.
The key note address was given by Netcore Solutions India Pvt Ltd VP mobile products strategy Veerchand Bothra followed by mobile2win CEO Gopala Krishnan, asserts an official release.
Krishnan explained the concept of Mobile Monday (MoMo) and outlined the agenda for the evening followed by a presentation on the mobile indusry in general and the latest trends in mobile technology.
The theme for the MoMo was ‘The Mobile Music Market in India- Untapped revenue streams in urban and rural India’. Key speakers were- Soundbuzz GM Mandar Thakur,mobile2win country head Rajiv Hiranandani, Universal Music MD Rajat Kakar, Hutch AVP (VAS) Shailesh Varudkar and ABP head Internet and Telecom Saurav Sen.
Discussions ranged from wireless technologies to piracy in the mobile music industry, entertainment offerings and value added services, adds the release.
Kakar said, “Mobile VAS represents a growing format for sale and promotion of Music. Indian mobile landsacpe is among the largest in the World and interventions early in the product life cycles will, hopefully, ensure a viable eco-system for all players in this domain.”
Hiranandani, “Year 2006 is a landmark year for the Indian Mobile industry.The userbase has touched around 13 crore which is only next to China. Mobile Monday is an industry event and which is driven by the community, whose suggestions and co-operation makes it all possible. The forum give us a platform to discuss concerning issues related to the mobile VAS industry in a more open and informal manner.”
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
