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Rajshri.com launches pay downloads
NEW DELHI: With 10 million video streams across its site in its first month, Rrajshri.com has introduced pay media. Viewers are now able to download and own any of the movie content available on the site for their personal consumption, starting last weekend. And coming up is download-for-keeps for their entire music content as well. Prior to this, films could be downloaded on payment but for a limited period of 72 hours. “We have ensured that the price points are very aggressive and have chosen to offer downloads without DRM,” Rajshri Media (P) Limited VP sales William D‘souza tells indiantelevision.com. “Over the past month, we have received huge requests from viewers asking for downloads of the content,” he says, adding, “We are also at the final stage of introducing our ad-supported platform, through which we will soon integrate video ads and rich media banner ads on our site.” |
This has been done at the “constant behest of advertisers, who see www.rajshri.com as an ideal destination to reach out to a global audience interested in Indian entertainment,” says D‘Souza. Regarding other services on the site, D‘souza says they have bagged the famous GaneshaSpeaks Bejan Daruwala‘s astro service, and Sanjay Jumaani, numerologist, to provide that genre of content for them. “Besides generic advice and predictions, we plan to offer personalised video consultations to consumers worldwide,” he says.
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“The online ad campaign is currently ongoing and our communication will constantly keep changing as we continue to add newer and better features, categories and services to the website,” D‘souza adds.
Asked about the new alliances they are looking at, D‘souza said: “The biggest names in the business are working with us. Many more alliances are at an advanced stage of negotiation and will be announced shortly. Some of our current partners include Sony BMG , Universal Music, T-Series, Mattel Toys, B R TV, Saregama HMV, Music Today, Films Division of India, Osho International Foundation, Baba Ramdev and others.” However the company has no alliances in the UK as of now. “While we have no alliance with any UK-based company, Rajshri.com has alliances with two US companies: Limelight Networks, the worlds leading content delivery network for digital media; and Brightcove, an internet TV service that empowers video producers and programmers to build broadband businesses while giving viewers more choices and control over their use of video and television,” D‘souza clarifies. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
