Applications
Nasa chooses Optibase IPTV system
MUMBAI: Optibase, which works in the field of advanced digital video solutions, has announced that it is providing its advanced IPTV solution to US space oprganisation Nasa. Optibase MGW 1100 carrier-grade IPTV streaming platforms have been successfully deployed at the Nasa Dryden Flight Research Center, Nasa‘s premier flight research and test organisation for the validation of high-risk, pioneering aerospace technology, space exploration concepts, and the conduct of science mission observations. |
The MGW 1100 provides H.264 video and audio, in combination with an Optibase PC soft player application and display manager for streaming of content over the internal IP NASA base network. The content includes TV channels such as news and weather channels as well as NASA-generated channels such as live flight test footage and other events. The system is controlled by Optibase’s Cluster Manager, which enables intuitive and simple management of multiple Media Gateway platforms and hundreds of channels from one centralized application. For enhanced control and viewing options, the solution includes the Optibase Display Manager, which enables the display of multiple video streams on a single PC screen. In addition to PC streaming, the content will be streamed to Set-top-boxes for display on TV monitors and plasma screens across the base. |
Optibase president Adam Schadle says, “We are delighted with the success of our IPTV system at NASA. This system is a prime example of carrier-grade IPTV systems for the military and government markets. Optibase prides itself on providing a complete end-to-end IPTV solution, which is tailored to the customer’s specific requirements. As a veteran supplier of video technology solutions to military and government, Optibase is well equipped to provide reliable streaming solutions for mission-critical and high-grade video applications.” |
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
