News Broadcasting
The New NDTV Profit is here to break the business news clutter
Mumbai: The NDTV network has relaunched NDTV Profit, a multiplatform business and financial TV + digital brand, powered by an integrated multi-language newsroom.
The new NDTV Profit will seamlessly integrate BQ Prime and BQ Prime Hindi, digital platforms for financial news, recognised & awarded globally for an innovative, subscription-first, audience-centric growth strategy. The NDTV Profit brand will consist of three key products: the NDTV Profit TV channel and two digital platforms, one in English (ndtvprofit.com) and the other in Hindi (hindi.ndtvprofit.com).
Recognising that wealth creation and self-sufficiency are among the top objectives of the new India, NDTV Profit will feature an innovative programming mix that focuses on the financial and investment needs of our audience, both across TV and digital platforms.
Empowering Indians on their road to prosperity, the key editorial focus will be markets, business, economy, law & policy, personal finance, start-ups, technology, and consumer trends, and will also include politics, health & wellness and lifestyle. NDTV Profit will integrate TV + digital + audio to offer platform-forward formats that bring news, sharp insights & analysis and actionable advice at scale.
NDTV executive director Senthil Chengalvarayan while expressing his happiness said, “In the digital age, media brands have to become multifaceted platforms that can reach audiences through varied and nuanced forms of storytelling. Through our integrated TV + digital newsroom, delivering content in English & Hindi, powered by a suite of cutting-edge data tools, and next-gen studios with technology-leading AR/VR capabilities, the new, multi-platform NDTV Profit will stand above the clutter.”
NDTV CEO & editor in chief Sanjay Pugalia said, “As India’s most trusted news brand, we are first and foremost accountable to our audience. As we relaunch NDTV Profit in our quest to help millions of Indians grow wealth in the world’s fastest-growing economy, we recognise that they need more than just a source of information. At NDTV Profit, we aim to be a reliable partner in the investing journey of millions and a chronicler of the nation’s progress. Our editorial philosophy will remain rooted in the principles of prosperity, growth & abundance, anchored by the core tenets of journalism—being progressive, inclusive, diverse and empathetic.”
Powered by the formidable market-leading reach of the NDTV network with a cumulative audience of 500 million plus across the ecosystem, and with over one lakh premium, paying subscribers joining the brand from BQ Prime, NDTV Profit takes off from a unique position of strength.
Thanks to the widely distributed bouquet of NDTV network channels, NDTV Profit will reach over 92 per cent of India’s TV Business News Universe from Day One. This is in addition to the brand’s presence across OTT social to IMs to podcast platforms, through a strong and growing network of partners.
The NDTV Profit relaunch event will be streamed live on Daily Hunt.
News Broadcasting
Induction cooktop demand spikes 30× amid LPG supply concerns
Supply worries linked to West Asia tensions push households and restaurants to turn to electric cooking alternatives
MUMBAI: As geopolitical tensions in West Asia ripple through global energy supply chains, the familiar blue flame in Indian kitchens is facing an unexpected challenger: electricity.
What began as concerns over the availability of liquefied petroleum gas (LPG) has quickly evolved into a technology-driven shift in cooking habits. Households across India are increasingly turning to induction cooktops and other electric appliances, initially as a backup but now, for many, a necessity.
A sudden surge in demand
Recent data from quick-commerce and grocery platform BigBasket highlights the scale of the shift. According to Seshu Kumar Tirumala, the company’s chief buying and merchandising officer, demand for induction cooktops has risen dramatically.
“Induction cooktops have seen a significant surge in demand, recording a fivefold jump on 10 March and a thirtyfold spike on 11 March,” Tirumala said.
The increase stands out sharply when compared with broader kitchen appliance trends. Most appliance categories are growing within 10 per cent of their typical demand levels, while induction cooktops have witnessed explosive growth as households rush to secure an alternative cooking option.
Major e-commerce platforms including Amazon and Flipkart have reported rising searches and orders for induction stoves. Quick-commerce apps such as Blinkit and Zepto have also witnessed stock shortages in major metropolitan areas including Delhi, Mumbai and Bengaluru.
What was once considered a convenient appliance for hostels, small kitchens or occasional use has suddenly become an essential addition in many homes.
A crisis thousands of miles away
The trigger for this shift lies far beyond India’s kitchens.
Escalating conflict in the Middle East has disrupted shipping routes through the Strait of Hormuz, one of the world’s most critical energy corridors. Nearly 85 to 90 per cent of India’s LPG imports pass through this narrow waterway, making the country particularly vulnerable to supply disruptions.
The ripple effects have been swift.
India currently meets roughly 60 per cent of its LPG demand through imports, and tightening global supply has already begun to affect domestic availability and prices.
Earlier this month, the price of domestic LPG cylinders increased by Rs 60, while commercial cylinders rose by more than Rs 114.
To discourage panic buying and hoarding, the government has also extended the mandatory waiting period between domestic refill bookings from 21 days to 25 days.
Restaurants feel the pressure
The strain is not limited to households. Restaurants, hotels and roadside eateries are also grappling with supply constraints as commercial LPG availability tightens under restrictions imposed through the Essential Commodities Act.
In cities such as Bengaluru and Chennai, restaurant associations report that commercial LPG availability has dropped by as much as 75 per cent, forcing many establishments to rethink their kitchen operations.
Some restaurants have reduced menu offerings, while others are rapidly installing high-efficiency induction systems, creating hybrid kitchens where electricity now shares the workload with gas.
For smaller eateries and roadside dhabas, the shift is less about sustainability and more about survival.
A potential structural shift
The government has maintained that there is no nationwide LPG crisis and has directed refineries to increase production to stabilise supply.
Nevertheless, the developments of March 2026 may already be triggering a longer-term behavioural shift.
For decades, LPG has been the backbone of cooking in Indian households. However, recent disruptions have highlighted the risks of relying on a single fuel source.
Increasingly, households appear to be hedging against uncertainty by adopting electric cooking options to guard against price volatility and delivery delays.
If the current trend continues, the induction cooktop, once viewed as a niche appliance, could emerge as a quiet symbol of India’s evolving kitchen economy.
