DTH
Dishtv announces special pricing for Cas
MUMBAI: With conditional access (Cas) coming in shortly in Dehli, Mumbai, Kolkatta, the war is on for the consumer. Direct-to-home (DTH) service provider Dishtv has announced pricing offers for the Cas cities.
Dishtv has worked on a 2 pronged pricing strategy – both for the hardware as well as for the monthly subscriptions.
For a dishtv connection, there is now an entry option and an overall value proposition.
The new pricing options are as follows:
Down Payment Offer: To deliver better value to its consumers, the existing scheme has been enhanced for all new incumbent subscribers in Delhi, Mumbai and Kolkata
On the payment of monthly subscription of one month of any of the two packages, the consumer can enjoy six months viewing. This is applicable on the acquisition of hardware at Rs 2950 along with Rs 200 as installation charges.
Easy Pay Offer: In order to enable an easy ‘getting started’, Dishtv offers the following scheme for Cas notified areas in Delhi, Mumbai and Kolkata.
A pay out of Rs 1300 (to take the entire equipment home, on right to use basis) + Rs 200 as installation charges. Thereafter, a monthly rental of Rs 35 for the hardware will apply for a period of five years. This will be charged along with the monthly subscription of any of the two packages that the consumer subscribes to.
Multi TV households can now get started with dishtv at a special price. For instance, for four TVs in a typical south city home, one now needs to foot a bill of only Rs 6000 to get four dishtv connections. Further, the monthly subscriptions on the second, third and fourth connections would cost only Rs 100 + taxes each month.
In addition its monthly subscription packages are also two tiered – one with 85 channels at Rs 210 +taxes per month and the other enhanced package with 125 channels at 240 + taxes per month, keeping in view the entertainment needs of varied users.
Clearly, DTH service providers are taking the fight to the multi-system operators (MSOs). Tata Sky recently announced it would offer free subscription for six months to consumers who fall in the Cas area.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
