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Indian film industry to target 5% of global market share
NEW DELHI: The Information and Broadcasting Ministry has set a target of over five per cent from the present two per cent for as the global share of the Indian film market in 2007.
I and B Minister Priya Ranjan Dasmunsi told the India chapter of the US-Asia Business Forum at its inauguration here today that there are plans to strengthen and further develop the film industry in India. He said that the five core groups set up for the purpose are expected to submit their recommendations shortly and necessary action will be initiated after that.
Steps are also under consideration to increase the global visibility and acceptability of Indian cinema, including increased presence at various film festivals like Cannes. Dasmunsi added that in order to improve the quality of film scripts, plans are afoot to upgrade two film training institutes. He said censorship is still needed in films though filmmakers enjoy considerable freedom in the treatment of their subjects.
Though China is presently ahead of India in the economic sense, the minister said he was hopeful of matching up to any developed country by the end of the 11th Five Year Plan. He felt that the business fora can act as a facilitating agent in further developing Indian interests abroad.
Dasmunsi said India and the United States have also agreed to advance mutually beneficial bilateral trade and investment flows by holding a high-level public-private investment summits and continuing with the efforts to facilitate and promote foreign direct investment and eliminate impediments to it.
Chairman of the Federation of Indian Export Organisations RK Dhawan said India has gained visibility and recognition as a high-quality, low-cost production and research and development destination. The Government’s inclination towards reforms has also created an investment friendly atmosphere. India can be used as a base for third country exports and also targeting Indian consumers. A total of 237 SEZs have already been approved and 51 of them have been notified, he added.
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Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
