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Digital cinema co. Interworld releases first production on 19 January
MUMBAI: Interworld, a digital cinema firm, has announced the release of its first movie Mr. Hot Mr. Kool on 19 January and is aiming to produce around 15 movies a year. Mr. Hot Mr. Kool is a romantic comedy targeting college going youth and young professionals. The company says that the other movies in the pipeline would be produced keeping in mind the target audience, trends in cinema and towns with digital theaters. |
Interworld Digital‘s platform “DigiCine” claims to be the only platform in India which is based on high end technology and provides opportunity to show movies broadcast by various digital cinema operators in the same theater during different shows. The firm also proclaims to be the first to present a pay per use model for theater owners. “We are proud of being India‘s first Digital Cinema Company certified with ISO 9001:2000.”The company also states in an official release that they are confident that the Motion Pictures Division will make good profits as the first venture itself has recovered the full amount even before the release of the movies by selling various rights. |
Interworld is currently in the process of selecting and finalizing of the theaters in Mumbai, Delhi and UP circuit for up-gradation to show movies on digital mode. The distribution of movies to these theaters will be via satellite mode, adds the realese.“DigiCine is end-to-end Digital Cinema Solution. Our equipments are fitted with high precision and are fit to work in extreme Indian climate of very cold, humid or hot even up to 45 degrees. We have designed and architected the equipment like Digital Servers and projectors to suit Indian environment and needs, and they are manufactured in Norway and Singapore,” says Interworld. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
