Applications
Tandberg TV provides interactive applications to coverage of Golden Globes
MUMBAI: Tandberg Television has provided an interactive television experience for entertainment fans via polls, trivia, winner predictions, fashion critiques and backstage video feeds during the 64th Annual Golden Globe Awards on 15 January on NBC. The Tandberg Television interactive application created for NBC‘s 2007 Golden Globe Awards provided viewers with the ability to vote in a variety of film and television polls and answer trivia questions., informs an official release. |
“We are pleased to be working with Tandberg Television again to give our viewers an enhanced digital entertainment experience that adds an exciting element to our live programming,” said NBC Digital Entertainment and New Media executive vice president Vivi Zigler. “NBC.com has been aggressively exploring interactive features for our programming and this is another great example.” During the broadcast of this year‘s Golden Globe awards, viewers could provide winner predictions, fashion critiques by logging on to http://www.nbc.com/Golden_Globes_2007 at NBC.com. and earn points for their participation or even compare responses to those of other players. Additionally, NBC gave away $5000 to a randomly selected winner from all registered users, adds the release. |
As part of the interactive experience, fans could rate the speeches and learn facts about their favourite actors, TV shows and movies, as well as have exclusive access to live backstage video feed and a real-time blog written by a behind-the-scenes NBC producer. “The interactive television (iTV) application we developed for this year‘s Golden Globes broadcast demonstrates the direction that the television industry is heading,” said, Tandberg Television senior vice president, programmer sales Joe Franzetta. “Television viewers no longer want to passively watch television, so we develop interactive applications that provide an exciting and active experience that is much more personalized and immediate to the consumer. At Tandberg Television we are committed to providing a wide array of innovative interactive technologies that will alter the television landscape moving forward.” The Flash two-screen application marks the third project developed by Tandberg Television as an interactive application for an NBC special (2006 Golden Globes, 58th Annual Primetime Emmy Awards in 2006). |
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
