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Eros, Intel team up to bring Bollywood movies from PC to TVs
MUMBAI: Eros International and Intel Corporation have announced the debut of Eros‘s latest Bollywood service on Intel Viiv technology-based PCs. Accelerating the on-demand, broadband-delivered Bollywood content to PCs connected to TVs, the companies announced plans for the pre-DVD online premiere of the Arjun Rampal starrer I See You, within weeks of its global theatrical release. The film released on 29 December 2006. |
At the Consumer Electronics Show (CES), Eros and Intel demonstrated the new service, which delivers access to Bollywood entertainment, including high-definition movies, music videos, day and date premieres, evergreen blockbusters and timeless classics, from the web to Intel Viiv technology-based PCs for viewing and enjoyment on large screen TVs. The Eros service will offer rental, subscription, download to own at launch and even download to burn models in the future, informs an official release. “Our effort with Intel will give us the opportunity to serve an even broader audience worldwide, enter new markets and gain new revenue streams, while exploring and embracing a variety of exciting new digital distribution technologies, such as Intel Viiv technology. We are a content company that believes in empowering consumers so they can watch what they want, when they want, how they want,” said Eros chairman and CEO Kishore Lulla. |
| “Through Intel Viiv technology and our collaboration with Eros, we‘re bringing the world directly into consumers‘ living rooms at the touch of a button. Intel‘s goal is to accelerate the availability of broadband-delivered entertainment into every home. And, with Intel Viiv technology, we‘re helping to change the economics of distribution and allow more people around the world to enjoy exciting content, irrespective of their physical location,” said Intel‘s Digital Home Group vice president and content services group GM Kevin Corbett. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
