DTH
Insat-4B launch set for early March
MUMBAI: The Indian Space Research Organisation’s (Isro) Insat-4B satellite is scheduled to be launched from Kourou in French Guiana in the first week of March.
This was confirmed by Isro chief G Madhavan Nair on Monday. Speaking in Thiruvananthapuram in the southern state of Kerala, Nair was quoted in media reports as saying: “Final tests are being conducted on the satellite and it will be moved to French Guiana by the end of this month.”
The Insat-4B, the second satellite in the Insat-4 series, will be carrying 12 KU band and as many C band transponders for communication and broadcasting services.
One likely customer for the KU band transponders is Kalanithi Maran’s Sun Group, which had booked space last year on the failed Insat-4C for its DTH venture Sun Direct.
Sun TV had booked six transponders for DTH and one for DSNG (digital satellite news gathering) on the Insat-4C.
Speaking to Indiantelevision last August after the failure of the Insat-4C launch mission, Isro contract management and legal services director SB Iyer had said: “We have the flexibility to accommodate Sun. If there is an early requirement, we can give them space on an Indian or foreign satellite.”
Current indications are that Insat-4B, which was originally meant for Doordarshan’s DTH service DD Direct Plus will likely be used to accommodate Sun as well.
When asked about it today, Iyer was noncommital though, stating, “We are still deciding we will be accommodating one or two DTH providers.”
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
