Kids
Fisher-Price unveils ‘Galli Galli Sim Sim’s’ Elmo singing & dancing to the ‘Hokey Pokey’
The surprise element of the range is that the first-ever Hindi speaking Elmo sings and dances to the tune of “Hokey Pokey” while grooving to the beats and doing all the steps, including turning around in a full circle and shaking all about. |
The assortment from Fisher-Price includes soft toys including Bharat, Ernie, Biscuit Badshah and Elmo in 9 and 18 inch sizes, priced at Rs. 299 and Rs. 799 respectively. While a jumbo size of 24 inches is priced at Rs. 1099. The customised ‘Hokey Pokey Elmo‘ is 11 inches tall, and is available for Rs. 1399. The complete range will be available at all leading departmental and toy stores, informs an official release.Sesame Street‘s Indian adaptation Galli Galli Sim Sim aims to empower young children by making learning fun. International versions of Sesame Street are given their own muppets to reflect local issues. In India, they have characters like Googly, Chamki, Aanchoo and Boombah, who have been specially created with Indian characteristics and elements. Developed with the help of Indian educational experts, the show exposes children to reading and counting and claims to help children to cope with their emotions, develop healthy habits, value diversity, take pride in their culture and treat others with respect. |
MUMBAI: Fisher-Price, the infant and pre-school brand from Mattel Toys has introduced Galli Galli Sim Sim‘s main character Elmo to the Indian market, as a soft toy that can dance, sing and speak. What‘s more, it speaks the local language, Hindi. Apart from Elmo, the range also includes other characters like Bharat, Ernie and Biscuit Badshah from the show.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
