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Chess Grandmasters now on Zapak.com
BANGALORE: Zapak Digital Entertainment (Zapak) a Reliance ADA Group venture, announced the launch of India’s first full-feature online ‘Multiplayer Chess’. The Multiplayer Option provides the advantage of playing against your friend who could be anywhere across the world, and also has three difficulty levels; for beginners, advanced players and experts. Zapak.com also launched ‘Multiplayer Speed Chess’, where the player has only ten seconds to make a move.Koneru Humpy, the Reigning World Junior Champion, only 33 ELO points away from being called ‘Super Grandmaster Champion‘ and Tania Sachdeva, the Reigning Asian Junior Girls Champion, unveiled the game and showcased the gameplay. |
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Currently on offer is a bouquet of 160 plus games on the site with plans to ramp this number up to 500 games by the end of March this year. Zapak also announced an online chess championship for the Zapak Grandmaster starting February 01 this year with a prize purse of Rs.100,000/- for the Grandmaster. According to Reliance estimates, the global gaming industry is worth around US$45 billion and is expected to grow to US$53 billion (which would make it larger than the Hollywood film industry), while that of the Indian industry is expected to grow to US$424 million by 2010. |
Speaking about the performance of the portal on this occasion, Zapak COO Rohit Sharma, said, “We have become the fastest growing portal in less than two months from launch reaching 5,00,000 registrations and crossing 5,00,00,000 page views. The performance of the portal has surely exceeded our expectations and we are continuously adding new features on our website so that we exceed our players’ expectations. In fact we have even witnessed registrations from Vishakhapatnam, Siliguri, Jabalpur, Ludhiana, etc besides the Metros and even International Locations.
Computer gaming the world over is dominated by males – almost 85% of the gamers are male, however according to Sharma, Zapak has around 25-30% female subscribers, a swing from the norm, while discussing the current three TVC’s on air which focus on males. The TVCs’ have been created by Marketing Ants, while the Reliance internal team handles the media part. Over the last two months since the launch of the gaming site around Rs.45 million have been spent on the media campaign according to Reliance Entertainment president Rajesh Sawhney. 
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
