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Eros International signs mobile content license deal with Mauj Telecom
MUMBAI: Eros International has announced that it has signed a license deal involving minimum guarantee revenues with telecom solutions company Mauj Telecom for distribution of mobile content.
In the past the two companies have collaborated on films including “Omkara” and “I See You”. The deal includes films such as “Namaste London”, “Eklavya – The Royal Guard”, “No Smoking” and “Friends Forever.”. |
“With mobile and wireless connectivity in India growing at an impressive 80 per cent CAGR, the opportunity to monetise Bollywood content through mobile properties such as ringtones, wallpapers, songs and video clips is becoming increasingly lucrative,” Eros said in a statement.Eros‘ content will be distributed on Mauj‘s international telecom network. “The Mauj deal is a significant landmark in Eros’ commitment to tap into the new media opportunities presented by digital convergence. The deal enhances Eros’s recent expansion into music publishing as most mobile content is derived from Bollywood musicals. Mauj has created a niche in the mobile space within a short span of time and we are pleased to be working with them to unlock further value in our mobile content,” said Eros International chairman and CEO Kishore Lulla. |
Added Mauj chairman and managing director Anupam Mittal, “Eros International is one of the largest content owners in the Bollywood business and has a very strong pipeline of forthcoming films. We were keen to secure the deal to distribute that premium content on mobile platforms in an increasingly competitive environment. Eros’ content combined with Mauj’s technical infrastructure and relationships with mobile networks operators make this an attractive deal for both companies.” |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
