Applications
Hathway implements Oracle E-Business Suite
MUMBAI: Hathway Cable & Datacom has implemented Oracle 11i E-Business Suit as its ERP applications in order to manage data of different lines of its businesses. The multi-system operate offers services in areas of cable TV, broadband and cable channels. Covered in the first phase were the purchase, stores and inventory, accounts and finance functions. This went live from 18 January. In the next phase, which will start shortly, the ERP solutions will involve the human resources, marketing and sales functions. Hathway has engaged the services of Satyam Computer Services for the implementation of this project. |
“Our business processes are ready and in line with Oracle‘s integrated solutions which will tightly integrate the various functions, business processes, key stakeholders and employees across the organisation through this ERP solution,” said Hathway Cable & Datacom MD and CEO K Jayaraman. |
In April 2006, Hathway decided to implement Oracle Applications 11i E-Business Suite This was to run on HP servers using Red Hat Enterprise Linux 4.0 Advanced Server and Oracle 10g database on the Sun server platform. “The implementation of this ERP solution is expected to provide better visibility on our transactions and inventory. This will improve our customer delivery performance, reduce inventory and process cycle while bringing down operating costs. The solution is also expected to better cost of compliance and resource utilization through standardized processes, and improve customer service with better controls,” said Jayaraman. |
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
