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TDSAT adjourns Tata Sky vs Zee case
NEW DELHI: The Telecom Disputes Settlement Appellate Tribunal on Friday adjourned the hearing in the appeal by Tata Sky against Zee Turner‘s demand for carrying all the channels they have on offer. The case, which relates also to the technical issue of transponder constraint, has been adjourned till 9 February, as the counsel for Zee Turner contested the contention of Tata Sky that the regulations of Trai did not have a “must carry” provison., but just a “must provide” provision. |
The Zee Turner counsel said that there exist two specific Trai-issued documents that could be placed in the court right away, or later, as the court thought fit, which show that Trai regulations carry a “must carry” provision. The court finally fixed 9 February as the date for filing those documents with a note from the Zee counsel.Reading out the affidavit to seek to prove his point, the Tata Sky counsel said that Trai had made four points in the affidavit: first, that it was considering the issue and consultative paper would be issued, without fixing a timeframe for that; secondly, that the affidavit does say that there are capacity constraints on the transponders; thirdly, that DTH is at par with the cable operations, being an addressable system; and finally, that Trai says its regulations did have a “must provide”, but not a “must carry” provision.Tata Sky‘s argument was that since the regulations did not enforce any “must carry” provision, the DTH operator was not bound to carry all the channels provided as package/s by a broadcaster.To this, however, the Zee counsel asserted that there were two earlier documents by Trai that specifically assert a “must carry” provision, and these could be produced in the court. |
In this context, in the earlier hearing on 2 January, Tdsat had asked Trai to look into the transponder issue as well as other issues. Trai has said today that transponder constraint is a reality.On this, Tata Sky today pleaded that since Trai was considering issuing a consultation paper, and yet, not fixed a date for that, Tdsat may ask Trai to fix a date and issue an interim order to that effect.However, the proceedings took a different turn with the Zee Turner counsel bringing up the issue of Trai documents mandating a “must carry” provision. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
