MAM
HSBC India, Thriwe launch second season of Golf League with exclusive discounts and benefits
Mumbai: HSBC India and Thriwe, a technology-driven consumer benefits marketplace have announced the launch of the second season of the league, which saw participation from 2500+ golfers and enthusiasts in the first edition.The second edition of HSBC Golf League will offer complimentary golf lessons, 15 per cent discounts on golf accessories and much more and will be held between January 2024 and March 2024. It will be available to HSBC India’s premier and global private banking customers.
In this edition, pro golfers and enthusiasts will not only get access to a range of extraordinary golf privileges but can also enjoy exclusive offers and benefits. From complimentary golf games with a free golf cart, to complimentary golf lessons for players and their guests.
“Our Golf League platform was a resounding success and helped users improve their performance through data and analytics. With the HSBC Golf League, we set out to reimagine the golf ecosystem with the help of technology. In the second season we are rewarding our users with exclusive benefits,” said Thriwe chief executive officer Dhruv Verma
Commenting on the launch of the second season of the HSBC Golf League, HSBC India head of wealth and personal banking Sandeep Batra said, “After a tremendous success last year, we are pleased to extend our commitment in order to support and grow the game of golf in India through the second edition of HSBC Golf League. Our ambition is to promote the game of golf at all levels by inspiring future generations to take part in the sport. We are here to provide long-term and sustainable future for golf. We are also very thankful for the support of our partner.”
Users can make real-time bookings for select golf courses and get instant confirmation, even if the booking is done on a weekday/ weekend or a public holiday. Any new bookings for a game or lesson will also be cleared in three days straight.
Additionally, they can enjoy 15 per cent discounts on a wide range of accessories from renowned brands at select pro shops. Food and beverages (except alcoholic beverages) will be available at a 10 per cent discount at select golf courses. All these features will be available on the Golf League platform on the website as well as mobile applications.
Golfing enthusiasts can use the mobile app to participate in marquee golfing events and tournaments throughout the year. They can also hone their golfing skills with 30 minutes of complimentary access before the matches. Launched last year in partnership with HSBC India for 200,000 amateur golfers, the league has evolved into a fan favourite among golf enthusiasts and high-net-worth individuals. Aside from being an intense sport, golf is an excellent networking opportunity for corporate and business leaders.
While the league and the platform is managed and hosted by HSBC India, Thriwe is the technology enabler for the league. The company was founded in 2011 and is backed by YourNest venture capital. It offers a network of over 150,000 merchant partners spread across more than 130 countries. Customers can enable rewards programs for their end users from their choice of merchant partners.
Recently, Thriwe launched a first-of-its-kind earn and burn engine that enables retailers and manufacturers across industries to allow their customers to consolidate their loyalty points across points of sales.
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
