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Security concern over social networking, user-generated content: Deloitte

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MUMBAI: Deloitte‘s Technology, Media and Telecommunications (TMT) industry group has predicted that this year expanding social networks will create a greater need for security and copyright protection technologies


Meanwhile, user-generated content (UGC) from blogs, amateur filmmakers and others will both complement and threaten traditional media outlets.

 

With global internet traffic reaching capacity, investment in laying new cable or lighting existing fiber may be needed — but may be stifled by continuing declines in wholesale capacity prices.


Predictions 2007 is a series of three reports examining emerging developments and how they will shape the TMT market. They were written by the Deloitte TMT industry group with input from industry analysts and executives. Each report includes recommendations on how to best take advantage of these trends.








— Social Networking Evolves — Social networks will continue to expand, creating a need for identification improvements, the ability to remove copyrighted material quickly, and making downloads as instantaneous as possible.

— Digital Storage Expansion Driven by Laws — Digital storage needs will be impacted by companies‘ legal obligations to keep years and petabytes worth of data, with costs passed onto the user.


— Internet Capacity Woes — With the Internet reaching capacity, investment in laying new cable or lighting existing fiber may be needed


— but may be stifled by continuing declines in wholesale capacity prices. Solutions will be found when Web surfers rebel after quality of service declines.


— The Next Killer Application — Mobile TV may be the next killer application, taking video content off the phone and onto a device with a better screen.


— Reinvention of TV — IPTV is poised to launch as a reinvention of television, rather than a pale imitation of current services. Operators could position the service as an affordable way for all content providers to deliver niche media to a growing mass audience, without the commission costs of broadcast-network middlemen.

— The Consumer as the Media Mogul — UGC is increasing. Blogs, amateur filmmakers and others are creating content that complements — or perhaps threatens — traditional media outlets. Smart media companies will serve up user-generated content as a powerful promotional vehicle and use it as an
effective medium for scouting talent.

— It‘s a New Media World After All — New media metrics are taking over, with old media metrics becoming a thing of the past. Development of comparable statistics will emerge, enabling companies, their customers and their investors to more accurately gauge performance.


— DVD versus Vod: No Clear Winner in Sight — Simultaneous availability of movies on DVD and Vod will make them closer competitors.

 

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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform

Platform says majority of new members now identify as single

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INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.

The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.

The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.

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“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.

The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.

Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.

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The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.

Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.

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