DTH
Space capsule recovered
MUMBAI: The Space capsule Recovery Experiment (SRE-1) that was launched by Polar Satellite Launch Vehicle (PSLV-C7) from Satish Dhawan Space Centre (SDSC) SHAR Sriharikota on 10 January, was successfully recovered today after being maneuvered to reenter the earth’s atmosphere and descend over Bay of Bengal about 140 km East of Sriharikota.
Since its launch, SRE-1 was going round the earth in a circular polar orbit at an altitude of 637 km. In preparation for its reentry, SRE-1 was put into an elliptical orbit with a perigee (nearest point to earth) of 485 km and an apogee (farthest point to earth) of 639 km by issuing commands from the Spacecraft Control Centre (SCC) of ISTRAC at Bangalore on January 19, 2007. The critical de-boost operations were executed from SCC, Bangalore supported by a network of ground stations at Bangalore, Lucknow, Mauritius, Sriharikota, Biak in Indonesia, Saskatoon in Canada, Svalbard in Norway besides shipborne and airborne terminals.
The recovery operations were supported and carried out by the Indian Coast Guard and Indian Navy using ships, aircraft and helicopters.
During its stay in orbit for the last 12 days, the two experiments on board SRE-1 were successfully conducted under micro gravity conditions. One of the experiments was related to study of metal melting and crystallizations under micro gravity conditions. The second experiment, designed by National Metallurgical Laboratory, Jamshedpur, was intended to study the synthesis of nano-crystals under micro gravity conditions. This experiment can help in designing better biomaterials having closest proximity with natural biological products. The experimental results will be analysed in due
course by the principal scientific investigators of the two experiments.
The successful launch, in-orbit operation of the on board experiments and reentry and recovery of SRE-1 has demonstrated India’s capability in important technologies like aero-thermo structures, deceleration and flotation systems, navigation, guidance and control. SRE-1 is an important
beginning for providing a low cost platform for micro-gravity experiments in space science and technology and return specimen from space.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
